ZCF.
Zach Casey Fitness is a personal project and extension of my personal brand.
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ZCF focuses on demystifying functional fitness and health for the everyday person.
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In this collective of short video projects and photo shoots, I served as the executive producer and creative director where I developed story boards, curated scripts and music, and managed the development process for the videos and shoots. I also designed the logo and other brand assets associated with the brand.
Lion and the Gazelle.
A proverbial short commercial with a Nike and Gatorade inspired theme.
Urban Athlete.
Designed to for those living in urban settings or with little access to training equipment or space, Urban Athlete is a highly accessible functional fitness featuring scalable and intense high intensity circuits, bodyweight movements, calisthenics, and ballistic exercises.
Shot in Arlington, Virginia
Night Vision.
